Summary
Challenge:
Spring Education Group wanted to show gratitude to their employees across the country in an efficient and impactful way.
Results
- Improved engagement and increased employee satisfaction with 100% recipient open and redemption rate on Teacher Appreciation Week campaign sent to 147 recipients
- 83% reduction in time spent on employee appreciation campaigns
Spring Education group is a pioneer in private school education with over 250 schools across America and internationally.
Industry:
Education
Company Size:
5,000+ Employees
Joined Thnks:
January 2022
Thnks Solution:
Employee Appreciation
Solution
Personalization and meaning behind each gesture of gratitude is a key focus at Thnks, which is why it was so easy for Barbara to work with the Thnks team and curate a custom “Teacher Appreciation Shopping Spree” Thnks to send to Spring Education Group employees for Teacher Appreciation Week. She sent the Thnks at a value of $25 per teacher and administrator working at the school to each school’s principal. “Our principals are the ones who have their finger on the pulse for what their teachers need,” said Barbara. “Giving them ownership over spending the money on appreciation really resonated not only with them, but with the teachers on the receiving end. The teachers were amazed and felt appreciated by our team and by their principals.” Spring Education Group has used Thnks for open houses and national holidays like “Week of the Young Child” and “National Hiring Day”, as well as individual sends to show gratitude to exceptional employees.
Spring Education Group’s Vice President of Enrollment and Admission, Caroline McCormick, has also found Thnks to be an incredible solution for her to show appreciation. “Our team is made up of frontline, essential workers, and the relationships they build with families and students are so critical for the quality of our program. Making sure they feel rewarded, acknowledged, and valued for the work they’re doing is really key. The Thnks program makes it so easy for us to send something out to the field.” Employee retention in education has been incredibly challenging over the last 2 years, so it’s a huge priority for Spring Education Group. By utilizing the power of gratitude, Barbara and Caroline’s teams have not only been able to keep their employees, but grow in size to meet administrator, teacher, and caregiver demands.
"Our team is made up of frontline, essential workers, and the relationships they build with families and students are so critical for the quality of our program. Making sure they feel rewarded, acknowledged, and valued for the work they’re doing is really key. The Thnks program makes it so easy for us to send something out to the field."
Spring Education Group’s Teacher Appreciation Shopping Sprees had a 100% open rate, 10% above their previous average, and a 99% redemption rate, 29% above their previous average! “It was important to us to make our teachers feel heard, and with Thnks, we were able to show appreciation in a way that was really impactful to them,” said Barbara.
Caroline saw similar success and significant time savings. “Before Thnks, I used to have to collect addresses for all of my recipients and send out items one by one,” she said. Caroline estimates that by no longer needing to verify employee addresses and send each gesture uniquely, she saves 3 hours of time for every group of Thnks she sends out - an 83% reduction in time spent on employee appreciation. She also finds that her appreciation process is much more centralized now and easier to track from an accounting standpoint. “Using Thnks creates a unified approach for our team on a national level. It helps us control expenses and time our messaging appropriately.”
Thnks has become a key component of Spring Education Group’s “Culture of Care”. The positive feedback Barbara and Caroline receive from recipients is overwhelming. “People don’t expect it and taking the time to show appreciation makes a huge difference for our team members,” said Caroline. “Thnks has made it seamless for us to express gratitude to employees across the country.”
"It was important to us to make our teachers feel heard, and with Thnks, we were able to show appreciation in a way that was really impactful to them."
