Expressing Gratitude in Business
The ultimate guide with everything you need to know to grow your business with gratitude
Gratitude Makes a Difference
How to Express Gratitude in Business
The most impactful method for expressing gratitude and building strong relationships in business is with personalized and thoughtful gestures of appreciation. Genuine expressions of gratitude are the best way to build better relationships with those you do business with. Your colleagues appreciate the personalization because it proves that you are an active listener and take an authentic interest in them.
Personalized gratitude creates strong relationships with prospects and clients by making you stand out from the competition and showing that you care about forging a connection, and not just hitting your sales quota or client retention goals. Personalized gestures of gratitude take many shapes, requiring you to consider the specific recipient and their unique circumstances. For example, personalized gratitude can be sending a handwritten note to someone to say thank you. It can be sending a children’s book to a client who mentioned their small child. Or, it may be sending a bowl of warm soup to the person you know is feeling under the weather.
Expressing personalized gratitude in business requires small, thoughtful, and often simple gestures that have big impacts on your professional relationships.
Similarly, expressing gratitude in business increases customer retention. Gratitude helps keep current customers happy and engaged, which, in turn, results in big wins for your business.
Expressing Gratitude in Sales
Read the case study to learn how expressing gratitude became Pure Storage's most powerful sales tool.
Now, let's dive into specific ways gratitude can be applied to different areas of business. Gratitude is a game changer in sales and helps break through the noise. There are countless people trying to get a little bit of your prospect’s time. However, not everyone is showing genuine gratitude and true interest.
At every single step in the sales process, gratitude can make a difference. One opportune occasion to show genuine gratitude is when a prospect agrees to a meeting. This develops an instant connection from the start, and ultimately saves sales reps time.
After the initial meeting, gestures of appreciation help you stay top of mind and shorten your sales cycle. Lastly, after the deal is won, it is best to always show gratitude and say thanks for doing business with you.
Expressing Gratitude in Customer Engagement
In the current age, what attracts and keeps customers is authenticity, and expressing real gratitude to your customers is a great way to provide that authenticity. For example, Thnks’ customer, Point of Reference, saw their Client Renewal Rate increase to 96 percent after partnering with Thnks and revamping their customer engagement strategy to focus on gratitude. Read the full Point of Reference case study here.
Whether it's appreciating your customer for renewing, helping them celebrate an achievement, or simply saying “thanks for being a great customer”, showing appreciation is a core part of a strong, successful business relationship. In the long term, these investments into your customer relationships will yield huge dividends.